The character is an African American woman who was originally dressed as a minstrel show performer. Well, no. Ben reportedly won a number of awards for the quality and yield of his rice crops. Uncle Ben’s was first based in Houston, Texas. We stand in solidarity with the black community, our associates and our partners in the fight for social justice.”. :). I should've taken that same advice in college from a professor that told me to do a double major in English and History. I enjoy research and I simply love history. The move to rebrand Uncle Ben’s follows a similar announcement from the Quaker food company, which plans to change the 130-year-old Aunt Jemima pancake and syrup name and logo. First of all, I did not know that it was built in memory of Abe Pollin... © Stephen A. Bess. Harwell would later go on to start the Uncle Ben's Converted Rice Company. I feel enlightened already & will most definitely make that rice & kidney beans with lots of pride.This is a fitting tribute to both rice entreprenuer & the expert chef! It is believed that the only reason “Uncle Ben” was called “Uncle” instead of “Mr. What's up Stephen. i would say yes u should, (if even in your mind) because even though my history degree and concentration centers on the aforementioned field, there is so much uncovered/unknown information out there and i didn't know that....i appreciate those who acquire and SHARE....you kinda have a degree in it...its just not "legit", but ur blog educates. The name “Uncle Ben” referred to a Gulf Coast rice farmer who was only known by Ben. The rice company Uncle Ben’s is to scrap the image of a black farmer the brand has used since the 1940s and could change its name, as companies react to … i will hold up a box of Uncle Ben's rice! The face on the box was a man from Chicago named Frank Brown. The image who personifies the brand “was a beloved Chicago chef and waiter named Frank Brown”, the company said. Can you ask your wife to read it too and for her/your thoughts. The man on the packets and box was a maître d’hotel at an unknown Chicago restaurant in the mid-50s named Frank … Happy Blk History month... though every time I come to your site, I feel like celebrating all the time. Why isn't he better known? I will read your article and send the link to my wife. PepsiCo, which merged with Quaker Oats 19 years ago, has not said what the new name or logo will be. and culture. The face on the box was a man from Chicago named Frank Brown. I was just sitting and wondering who was Uncle Ben?? This is a good tidbit.You know one funny thing about Europeans is that they are & were quick to say that we are/were uncivilized & had no skill but knew exactly how to profit on skills that we practiced in Africa throughout time.As a side note, I have never had Uncle Ben's Rice.Peace,Bygbaby. Last modified on Thu 18 Jun 2020 14.15 EDT. Honestly I never gave it any thought. Marvellous Stephen, you are a great historian. The parent company, Mars, said Uncle Ben was a fictional character whose name was first used in 1946 as a reference to an African American Texan rice … Did you know that Uncle Ben was a real person? Hello friends. Selon une page archivée du site d’Uncle Ben’s, le logo représentait le visage de Frank Brown, maître d’hôtel dans un restaurant de Chicago. Anyway, Harwell wanted a face that would sell rice. So, I looked up the info and found numerous references to the real Uncle Ben on wikipedia and other sites. The name "Uncle Ben's" was criticized as … Frank Brown was a maitre d' at a Chicago restaurant that Gordon L. Harwell frequented in the 1940's. Great post. It is not known if Frank Brown … Ruben- Sometimes I think too much.Nikki- It's my pleasure. You just answered a question I was going to research on and "question-blog" about this weekend. That's not even his face on the box. 7. Ethereal theme. 3. According to Mars, Uncle Ben was an African-American rice grower known for the quality of his rice. yea man, we loose track of history, all of its important. Thank you. “As we work to make progress toward equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they they reflect our values and meet our consumers’ expectations.”. ive been to sl, during the war, and i had a ball. “We don’t yet know what the exact changes or timing will be, but we will evolve Uncle Ben’s visual brand identity,” the company said. Yeah, I have a love affair going on with the Black Diaspora. I wonder? I'm glad that you were able to get something from this post. I think that would be great for kids to know. I am goign o read this post to my students monday on the closed circuit news as my black history fact! Go Leos! We just want to eat, right? i'm always learning something after i stop by. The Quaker Oats company, a subsidiary of PepsiCo, purchased the Aunt Jemima Mills Company in 1926. By the way, I check out your occupation...slavery. I'm just showing my face while I am still in my birthday month of August. Gordon L. Harwell, an entrepreneur who had supplied rice to the armed forces in World War II, chose the name Uncle Ben's as a means to expand his marketing efforts to the general public. The image of "Uncle Ben" is actually from a portrait of a maitre d’hotel. Interesting! Uncle Ben is a fictional character whose name was first used as a reference to an African American Texan male rice farmer. That area was a strategic focus during the slave trade in the late 1760's because rice was becoming a fast growing industry in America. From 1946 to 2020, Uncle Ben's products carried the image of an elderly African-American man dressed in a bow tie, which is said to have been based on a Chicago maître d'hôtel named Frank Brown. © 2020 Guardian News & Media Limited or its affiliated companies. Mwabi- Long time! Parent company Mars says the character is out of step with the times and BLM campaign, Thu 18 Jun 2020 08.48 EDT thanks for the lesson, stephen. Black characters were very popular on food products at the turn of the 20th Century because it gave the … one does gain once they view your page...i likes, Hello Miss A. For decades, the visage of a kindly old man has been selling instant rice under the moniker of Uncle Ben. Torrance Stephens-I agree that all of it is important. Mars said it was evaluating all possibilities for changes to the product, which could include a new name. I often wonder if I should pursue a degree in it African American/African Lit/History. I'm glad that you got something out of this post.Akiey- Thanks for stopping in. Thank you for my lesson today - much appreciated!I have a new article up at my writing blog. Was he fictional or...what? hmmmm. The image of the African American who … A great historian? Keep up the good work bro, Moi??? Black characters were very popular on food products at the turn of the 20th Century because it gave the consumer the illusion that it was straight from "Uncle" and "Aunties" kitchen (good ol' black southern cooking). Theme images by. I hope to be. Ben” or the “King of Rice” is because white people during that time did not want to address blacks as “Sir” or “Mr.” Therefore, out of respect for his age, he was called Uncle. Did he start his own company? Of awards for the quality of his rice soon became the standard which. Brown was a African American woman who was originally dressed as a show! 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