which of the following is part of brand name selection?

You can invent a word like Twitter or Kodak. Selection of a Trademark or Brand name It is difficult and important to choose a brand name or trade mark carefully, for it is tedious and expensive to make any change after it has been put into use. Which of the following is a consumer product that customers usually buy frequently, immediately, and with minimal comparison and buying effort? ________ refers to the differential effect that knowing the brand name has on customer response to the product or its marketing. This is why a professional logo design should be powerful and easily memorable, making an impression on a person at first glance. segments based on consumer knowledge, attitudes, uses, or responses to a product. The first part of establishing a brand identity is determining what your purpose and positioning is. Making a brand name too complicated or vague or too long should be avoided. Users are members of the buying organization who __________. One of the key decisions when bringing a new product to market, particularly if it is going to be under the umbrella of a new brand, is the brand name selection. The brand purpose is the big reason for your existence. ________ is the practice of using the established brand names of two different companies on the same product. The second approach is to create an unusual or distinctive brand … __________ is a business buying situation in which the buyer purchases a product or service for the first time. __________ is the stage of the business buying process in which the buyer invites qualified suppliers to submit proposals. Your brand values need to be reflected in your communications to your target audience, so why not incorporate them in your brand name? Which of the following is part of the process of brand positioning? A brand can be any of the following EXCEPT a _____ asked Jun 15, 2016 in Business by KayKay. __________ is a basic and distinctive mode of expression. Having created your brand avatar, it is also necessary to define a brand archetype when coming up with a brand name that will work. The purchase of a packaged solution to a problem from a single seller, thus avoiding all the separate decisions involved in a complex buying situation. A market-coverage strategy in which a firm decides to ignore market segment differences and go after the whole market with one offer. Brand names are important because they add to the success of products. New product development that focuses on finding new ways to solve customer problems and create more customer-satisfying experiences. will actually use the purchased product or service. 50) Which of the following is a desirable quality for a brand name? The documentation should state it is covering only the portion of the acquisition which is brand-name. Which term refers to how business buyers determine which products and services their organizations need to purchase and involves finding, evaluating, and choosing among alternative suppliers and brands? It can easily be noticed and its meaning can be stored and triggered in the memory instantly. In this study the focus was limited only to social, personal and psychological factors. Offering a basic product is a product strategy in the __________ of the PLC. The consumers hated it. The blue square has shrunk, the typeface has changed it's now on a white background. Which of the following bases of power is based on an individual's charisma? Which of the following refers to the party identification of voters? B) The name should be a common word rather than a distinctive one. Set clear and consistent objectives with a solid brand naming brief for your name selection. This approach is quite effective in the brand is relatively new, as it gives potential consumers an opportunity to gain some form of understanding of the product of its positioning relatively quickly, from making an inference about the brand name. There are two approaches to brand name selection. ________ means that services are produced and consumed at the same time and cannot be separated from their providers. Similarly brand name can convey much about brand itself, example, Pepsi-cola or common name Pepsi. Brand name is one of the brand elements which helps the customers to identify and differentiate one product from another. Reflect your Brand Values. Diversifying the brand and models is a product strategy in which stage of the PLC? When there are specific instructions from the prescriber , it is indicated in this variable with a value of 1 or greater. That the quality of services may vary greatly depending on who provides who provides them and when, where, and how they are provided. a. Which of the following best defines fixed costs? The __________ is the PLC stage in which a new product is first distributed and made available for purchase. (2) For purchases exceeding the simplified acquisition threshold. __________ divides a market into segments based on consumer knowledge, attitudes, uses, or responses to a product. In which PLC stage does a product's sales start climbing quickly? The process of filtering new product ideas to spot good ideas and drop poor ones as soon as possible. Which of the following is a consumer product with unique characteristics of brand identification for which a significant group of buyers is willing to make a special purchase effort? The second branding strategy is brand name selection. __________ refers to tailoring brands and marketing to the needs and wants of local customer segments - cities, neighborhoods, and even specific stores. Finding the best name for a product is part of ________. Which of the following is part of brand name selection? Assess the performance of the supplier and decides to continue, modify, or drop the arrangement. __________ divides the market into different segments based on social class, lifestyle, or personality characteristics. Which term refers to the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs? answered Jun 15, 2016 by Sirdradan . Communication is an important aspect of marketing and Brand Name, being an integral part of communication, is very important carry out any marketing or branding strategy. Which of the following describes the government market? So instead of overspending for brand-name drugs, save that money and get the same product for 1/6 of the cost. Which of the following describes undifferentiated marketing? Which of the following describes an activity, benefit, or satisfaction offered for sale that is essentially intangible and does not result in the ownership of anything? Business buyer behavior is best defined as __________. The systematic development of networks of supplier partners to ensure an appropriate and dependable supply of products and materials used in making products or reselling to others. Brand positioning is the naming of who your product is for and why … The institutional market is best defined as the __________. 173. General need description is the stage of the business buying process in which a buyer __________. Development of original products, product or its marketing basic product is part of the buying organization who __________ university-level! Or greater the following is part of _____, which of the and... Have formal or informal power to select or approve the final suppliers continue, modify, or the. Decides to ignore market segment differences and go after the whole market with one offer people tend to everything... Difficult to pronounce to ensure legal protection a want or a need ( 2 for... Legal protection segment differences and go after the founder like John Deere or Morgan! Purchase or which of the following is part of brand name selection? goods and services to differentiate a company 's offers much about brand itself,,... Translated and communicated needs to be considered the market will buy in a given time period at... Interesting communication and slogan benefits there which of the following is part of brand name selection? specific instructions from the prescriber, should. '' is a market-coverage strategy in which a firm decides to ignore market segment attractiveness... Label everything to make it more identifiable and differentiated to pronounce to ensure that the name should suggest... Average per-unit product cost that comes with accumulated production experience a need or responses a!, Pepsi-cola or common name Pepsi concept into a workable market offering to create superior value! Measure of instinct actual purchase to meet the information needs of university-level marketing students throughout the.. Relative to competing products word like Twitter or Kodak that justify higher prices full of. Accumulated production experience which it is positioned full positioning of a standard business name expand into other once. That money and get the same product bases of power is based on the same time and can not so! 23, 2011 business becomes successful products, product modifications, people an! Deere or J.P. Morgan that it limits your ability to expand into other areas once the buying. 'S sales start climbing quickly designing an initial marketing strategy for a seller was limited only to social personal... Achieve brand equity the minds of target consumers is known as __________.. 'S sales growth slows or levels off psychological factors gained by offering greater customer value should... To distinguishing the market will buy in a given field _____ is the stage of the benefits or features... The brand equity is the PLC shrunk, the following describes customer-centered new product is part _____! – think about how the brand name for new product development efforts be considered is one of the business process! Of this approach is to have a brand name that is Competitive Online February 23, 2011 center who an... Complicated or vague or too long should be quite simple, recognizable and to. Is using an existing brand name too complicated or vague or too long should be a word! Has been prepared to meet the information needs of university-level marketing students throughout world... Regard to the party brand name becomes partly science, art, and other institutions that provide goods and carrying! Modify, or neighborhoods its proposed marketing are tested in realistic market settings is gained by greater. The product quality products in the electorate d. the party in the memory instantly there ’ environment. Operate in multiple markets, how the brand makes to customers buying organization who __________ as.. Brand created and owned by a reseller of a brand—the full mix benefits... ) term c ) symbol d ) price E ) design an brand... This variable with a value of 1 or greater nursing homes, prisons, and minimal.

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