The examples of Lab testing and guerilla testing (mentioned earlier on this page) are two types of in-person, moderated usability tests. It helps create a website/product that connects with users and establishes credibility, builds trust, and ensures customer satisfaction. A user persona is anything that reflects the real users of your products including their characteristics, needs, and goals. This usability testing example is probably the most popular method, especially for eCommerce websites. Usability testing is a series of actions to test how easy your website is to use from the perspective of the end user. Not only that, most people come to your website for specific needs, like to book a ticket or find a piece of information. Remote or in-person: remote tests can be done from anywhere, and are completed either online or over the phone. Conversely, an unmoderated test is done without direct supervision; participants might be in a lab, but it's more likely they are in their own homes and/or using their own devices to browse the website that is being tested. Navigation testingcontains the next verifications: 1. Im Anschluss an die unterschiedlichen Tests diskutieren Testleiter und -Beobachter dazu einzelne Usability-Probleme und geben Vorschläge für die Weiterentwicklung des gesamten Produkts oder der Website. Agile UX-Testing. Performance testing 6. Your browser doesn't support HTML5 video. It lists a few library web sites which have been changed over time with the help of usability tests. Check out these 12 usability testing checklists and templates to get a head start toward an organized and impactful usability test. In general, tests should be about 15–30 minutes long made up of about 3-5 tasks. Learn how your comment data is processed. Card sorting is a great method for both new and existing websites to get feedback about layout and navigational structure. Wir setzen eine Vielzahl von Usability-Methoden ein, um die tatsächlichen Nutzer in den Entwicklungsprozess mit einzubeziehen oder eine bestehende Anwendung zu evaluieren. A major benefit of lab usability testing is the control it provides: all sessions are run under the same standardized conditions, which makes it especially useful for comparison tests. One of the easiest ways to get started with usability testing is session recordings. This is an easy way to collect a large amount of qualitative data about people’s first impressions and reactions to your site. Ein Usability-Test sollte Website-Betreibern oder Produktanbietern sowohl positive Aspekte auflisten als auch besonders problematische Stellen aufzeigen – inklusive Empfehlungen zur Lösung. For this type of usability testing, you can try Loopback or the more advanced Userlytics. Im Zusammenhang mit dem Begriff Usability denkt man zumeist an die klassischen Test-Methoden wie den Usability-Test im Labor mit Probanden oder an eine expertenbasierte Evaluation. Suryadi, an avid content writer with years of IT experience, keeps on pursuing opportunities to engage with more people through articles about WordPress and other issues. Two of the metrics most commonly collected in quantitative usability testing are task success and time on task. The cost of unmoderated testing is lower, though participant answers can remain superficial and follow-up questions are impossible. Having an attractive website is vital. Session recordings use software to record the actions that real (but anonymized) people take on a website such as mouse clicks, movement, and scrolling. In diesem Artikel werden 16 Methoden zur Messung der Usability vorgestellt. Research can be run to understand the use cases and the problems you’re solving, and personas along with empathy maps help you to get a good grasp of who your target audience really is. Eye-tracking studies can be used to glean information about how users interact visually with a page; they also help test layout and design elements and see what may be distracting or taking someone's focus away from the main page elements. Guerilla testing is the simplest form of usability testing. There are some popular techniques for this usability testing type: This type of usability testing is neither on-site nor moderated by the researchers to eliminate any problems that might occur. For card sorting test types, there is Optimal Workshop to learn how participants would organize your content. After they sort the cards, they explain their logic in a moderator-run debriefing session. There are basic parameters to use on usability testing. They may interject if a participant gets stuck, but otherwise, they remain quiet and concentrate on taking notes. If you do the test alone, you can create a customer journey map. Ho… This is seeing things from the user’s perspective and making changes to make sure they get the best experience while using your website or application. Sign up for a free Hotjar account and SEE how visitors use your website. Usability testing example 3: natural test A natural usability test means that the users are not directly notified or provided any set of test tasks. This is important to get memorable information. Gerne beraten wir Sie zur Auswahl und Zusammenstellung der richtigen Testing- und Research-Methoden in Ihrem Projekt. In a phone usability test, a moderator verbally instructs participants to complete tasks on their computer and collects feedback while the user's electronic behavior is recorded remotely. Functionality Testing 2. To get the most out of usability testing—and to ensure you can actually use what you learn to make improvements for your users—we recommend that you come up with a plan before you start. Website usability testing is important for your company to get the best-designed website possible that focuses on the end user. Furthermore, every method has it’s own strengths and weaknesses, and it’s usefulness heavily depends on your current situation. Man … *. The techniques listed below are occasionally labeled as usability testing—and although they technically are not, they can (and should) be used in conjunction with usability testing to generate more comprehensive results: With so many different usability testing methods, we won’t blame you if you don’t immediately know what's right for you. If you want to do a series of tests involving the same people, you might go with in-person testing on-site. This type of usability testing is something in between in-person and the unmoderated remote testing types. Quantitative usability testing is best for collecting benchmarks. Comparative research tests ask users to choose between different solutions, pages, or elements, and can be used to compare your website or app with competitors. First, let’s have a web testing checklist: 1. In this section, we explore different usability testing methods, when you should use them, and why. If you use third party services, you can choose what kind of results you will get from them. On the other hand, at the later development stage, picking out the participants who are close to your user persona can generate more accurate results. Most people who set up a usability test carefully construct a scenario wherein a person performs a list of tasks that someone who is using the website for the first time is likely to perform. Sign up for a free Hotjar account and use session recordings to start seeing how visitors use your website. • If you want to get started with usability testing right away, you can try running a remote, unmoderated test. Der Werkzeugkasten eines Usability-Spezialisten bietet weitaus mehr Methoden, die je nach Fragestellung, Zielgruppe, Kontext, Art und Entwicklungsstand des Testobjektes, etc. Typically, stakeholders also watch the proceedings and take notes behind a one-way mirror in the testing area. In general, usability testing is designed to ask participants to perform certain tasks and take notes of the findings. By using this form you agree with the storage and handling of your data by this website. Within each stage of testing, the participants might be accompanied by experts — called UX Researchers and UX Designers — who will be responsible for the whole testing process. For the early development stage, you can use the Hallway method where you can pick random people to test your website. If your website fails to fulfill those needs easily and fast, they will move on to another website that will. Using this method, you can use your own tools online and reach as many participants as you need from around the world. Breaking your analysis down into steps can help you organize your findings in an understandable way. Session recordings are a fantastic way to spot major problems with a site's intended functionality, watch how people interact with its page elements such as menus and Calls-to-Action (CTAs), and see places where they stumble, u-turn (go back to a previous page quickly after landing on a new one), or completely leave. In addition to various usability testing methods, there are also usability heuristics which can be used as a guideline when carrying out testing. Such testing get a user persona is anything that reflects the real of... 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