They only need to have a desire for an unusual or memorable experience and a reasonably good health. We’ve joined forces with Wild Scotland and Sail Scotland to organise the inaugural Adventure Tourism Week from 16 – 20 November. This category only includes cookies that ensures basic functionalities and security features of the website. In this first session hear about the global landscape for adventure tourism, including the growing trend of soft adventure, from the Adventure Travel Trade Association. If you’re posting about Adventure Tourism Week on social media remember to use #ScotATW and tag @visitscotnews, @wildscotland and @sailscotland. VisitScotland will share insight on the impact of COVID-19 on adventure tourism in Scotland and the potential opportunities this has created for the sector. Find out about how Wild Scotland and Sail Scotland have benefitted from industry collaboration and hear best practice examples from regional and destination groups – Perthshire Adventure and West Coast Waters. There is a huge selection of soft adventure holidays available, from cycling trips that include cooking classes and wine tastings, to outback explorations where every safari tent has its own ensuite bathroom. Find out more and register your place. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. The COVID-19 pandemic has had a devastating impact on the tourism industry, but it gives us the opportunity to review how we rebuild our visitor economy together and adapt to a new future. The group deemed to be adventure travelers were those indicating that soft or hard adventure was the main activity of their last trip. You also have the option to opt-out of these cookies. It is mandatory to procure user consent prior to running these cookies on your website. Soft Adventure Travelers don’t need any special qualifications to enjoy this type of travel as it is not overly demanding physically. You can choose which sessions you wish to attend, and registration is free! Tourism is one of the most exponentially growing sectors, among which adventure tourism is one of its fastest growing segments. There will be up to two online sessions each day during the week, with each session lasting no longer than an hour. Discover the 10 most loved soft adventure activities by our guests. We also use third-party cookies that help us analyze and understand how you use this website. In this first session hear about the global landscape for adventure tourism, including the growing trend of soft adventure, from the Adventure Travel Trade Association. To draw a close to Adventure Tourism Week, Wild Scotland will be holding their AGM online. This session, with speakers from VisitScotland, Splash and Alba Sailing, will explain the value of extending the digital journey for customers and provide you with ‘must do’ tips for right now. Find the latest research and insights into the impact of COVID-19 on our tourism industry, as well as how this may affect potential visitors. What is for you the Ultimate Eco Travel Adventure. … Free tools to help you get involved with the Year of Coasts and Waters 2020. In this session hear how sector groups and destinations are working together to extend their reach and increase bookings. Research shows it’s worth upwards of $263 billion per year in international departures leaving from North America, Europe and South America alone—and they only account for 69% overall! Tourism industry adopted adventure tourism, but there is not any specific definition of adventure tourism. Hear from Tobermory Harbour Association, Nevis Range and Developing Mountain Biking in Scotland on how they have adapted and invested in their facilities to meet the growing and changing opportunities for outdoor enthusiasts. The week aims to bring together marine, activity, wildlife and adventure operators from across Scotland. Adventure tourism refers travel or exploring with a certain amount of risk faced during the vacation. VisitScotland will share insight on the impact of COVID-19 on adventure tourism in Scotland and the potential opportunities this has created for the sector. Loch Lomond, The Trossachs, Stirling & the Forth Valley, Scottish Clans and Historical Figures funding. Soft adventure (per opposition to extreme adventure) consists of activities such as trekking, hiking, biking, wildlife viewing, cultural walks, history, camping, fishing, skiing, snowboarding, snowshoeing, snorkeling, boat tours, wineries visits, nature studies, horseback riding, even rafting when not in whitewaters… to only quote a few. How can you make sure that in those hundreds of searches you’re visible with the right information at the right time?
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