By Sharat Sharan, John Carucci . Don’t make the webinar date/time dependent (or at least be willing to edit out those elements of the webinar before you give it again). Those two slides are your enemies. Now that you know that you can’t start your webinar without a script, it’s time to learn how to create a script that won’t let … “I used to be so annoyed about ____ problem. But then I found _____ (your product or solution). Sample Webinar Introduction Script and Template. Your webinar’s script covers the written account of the webinar and can vary in structure and length. Take this time to make sure your audience has a clear picture of the themes and takeaways — this can further drive home your expertise and make the webinar more memorable. So without further ado, here is a sample webinar script and template that you can use to present your own webinars. You can even use the recording as part of another event, if you’ll be there for a live Q&A at the end. The end of the webinar is the time to provide extra … Whether you write a tightly written script that is followed to the letter by the presenter, or prefer a loose one that allows for some improvisation, it’s important to practice it until it comes across as natural. 7 steps for creating a killer webinar script. It tells an audience how you elected to structure the order of your content. Build off of this script or create your own from scratch to follow up with non-attendees: Hi –first name–, Sorry we missed you today, but you can still learn [insert compelling topic here.] After all, 42% of attendees convert after watching a good webinar marketing presentation. As with articles, you need to have a persuasive call to action at the end of your webinar. Considering the webinar script is the foundation of your webinar presentation we are going to review in-depth how to prepare your script and then how to use that script … Watch the replay of the webinar, [insert webinar title here - ADD LINK], with [insert speaker name here] and [insert speaker name here]. Your webinar script should have a beginning, middle and end with a little bit of suspense. At the end of the webinar script, provide a recap of what was covered during the presentation. The first step in winning your audience’s attention with your webinar is delivering a strong, confident introduction. An agenda slide does NOT tell the audience what you are going to tell them. Now that you understand the importance of writing a webinar script, it’s time to roll up your sleeves and get started. This script assumes that the webinar will involve two people: a host and a presenter. The most effective webinar scripts begin with a personal story. So apart from writing an enticing webinar opening script, you should seal the deal with a strong closing webinar script. It should mention what the webinar is about, the benefit of watching it, and who you are. Q&A: Though this is usually the feature saved for the end of the above-mentioned webinar categories, an entire webinar could be devoted to a host answering audience questions (often sent in ahead of the webinar), with the goals of creating greater understanding, improving brand awareness, and increasing loyalty. In most slide presentations this translates to an agenda slide at the beginning of the PowerPoint deck and a summary slide at the end. Try to write a script that’s based on bullet points to allow your creativity and ideas to shine versus reading it word for word. Don't fall into that trap. You could include links or URLs for signups. Use real life examples. Present (see below for script). Follow up! 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