This no doubt gives the firm a major advantage as compared to its peers and helps it maintain its leadership position. So, this makes a big impact on consumer decision making. When it comes to the tech industry, Apple is a big player who always wants to take the lead. These opportunities will not only catapult Apple’s growth significantly, but they can also be used to drum up the present product sales. Smart wearable technology is soon dominating the world and according to Forbes, these technology devices sales will double by 2022. Large number of brand loyal customers. Apple is a leading company in the technology world since the 1980s. Apple has a limited distribution network across the world with only 470 distribution centers. This exclusivity strategy results in a limited market reach. This greatly threatens Apple’s market penetration. Brand such as HTC, Samsung, and Lenovo are using Android software to create new smartphones making Android command a 72.23 per cent market share while Apple has a mere 24.55 per cent of market share globally. Nonetheless, the company faces serious threats of imitation and tough competition from major brands like Samsung hence affecting its presence in the global market for consumer computer hardware and software, electronics, and online digital content distribution services. Because it aims to provide products for people across different regions, ethnicity, religions, genders, and cultures, Apple believes in bringing on board a diverse team. Essentially these are inadequacies that could possibly dent its leadership position in the market and also could hinder overall growth. Additionally, by maintaining a rather premium pricing, profitability is one aspect that Apple does not compromise on. For instance, Apple commands up to 87 per cent of customers across the U.S and the European countries. Expanding current distribution network for the company. Often when you look at the SWOT of a firm like Apple, the most striking aspect of the company has no doubt been its unique ability to bounce back. 4. Apple is a renowned brand worldwide. Even though Apple is a top brand, it faces serious competition threats from companies like Samsung, HTC, Dell, and Google among others. ☝️ If Happened and You Met “AKA God” What Would You Ask Him to Do for You? It should be more aggressive in charting out strategy to stay ahead of competition. Apple Inc. does not have any competition against its competitors. Based in Cupertino, California, Apple Inc. was founded by Steve Jobs in 1976. Apple Inc. can use its strengths to efficiently exploit the opportunities that it has such as expanding its distribution network. Apart from these stores, it also sells its products through trade partners, through online channels and other premium retail stores. When it comes to advertising and marketing, Apple is considered as the master since the old days of Steve Jobs. Apple SWOT analysis also indicates that the company is overly dependent on its high-end products for raking in the bulk of the sales revenue. Do You Think Pi Cryptocurrency Will Have a Brilliant Future Like Bitcoin or Even Better? If You Could Start Your Life From Scratch What Would You Do? But that apart another factor that helps Apple is no doubt the internal business environment. Top talent recognizes the exceptional professional … Apple Inc. has employed top researchers, developers as well as product specialists who have a vast experience in branding consumer products. You only hear about Apple when it is launching a new product or when there has been a recent update on its software or products. Apple Inc. has always designed its products with a primary focus on consumers while keeping their mind in the future. That means iMessage is both an iPhone lock-in and a channel to introduce new services like person-to-person Apple Pay. There is a mutual demand from Apple to raise its product portfolio. The primary reason Apple to maintain a loyal customer base is its unique customer experience, innovation, and simplicity. It is the opportunities that influence the policy direction of the business. The costs involved in contracting manufacturers from countries like China, greatly shrink the profit margins or push the prices a bit higher. ⛏️⚒️️ How Many Pi Coins Have You Mined So Far? This is an opportunity that Apple is yet to embrace in creating sustainable technology that is environment- friendly. The concept comes out during Apple’s simplistic yet vibrant dance commercials for the iPod touch. Do You Know That Diego Maradona Has Died ? 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